The query letter is the most important manuscript you'll ever write to get the results you pray for. Editors judge your qualifications and fitness for assignments by what you say in your initial sales letter. It is considered a handshake or an application for employment. Your letter must show the following:
- Confidence in your idea, your talent and ability to meet the publisher's demands.
- Qualifications and credentials to write the manuscript.
- Immediate connection in your approach.
Instead of mail-merging your query letter to several publishers, take time to study every magazine. Use the appropriate slant and tone for each editor. A stuffy business letter that reads more like "Dear Occupant" will find its way to the editor's round file.