Approaching the Query Letter

In the next few posts, I'll be gleaning important information from Thomas Clark's Queries & Submissions. The book isn't new, so if you follow along, you'll find it amusing to read about putting fresh ribbons in your typewriter before typing your queries. Part of Writer's Digest's "Elements of Article Writing Series," and recommended by Terry Whalen, I'm finding it a great writing tool.

The query letter is the most important manuscript you'll ever write to get the results you pray for. Editors judge your qualifications and fitness for assignments by what you say in your initial sales letter. It is considered a handshake or an application for employment. Your letter must show the following:

• Confidence in your idea, your talent and ability to meet the publisher's demands.
• Qualifications and credentials to write the manuscript.
• Immediate connection in your approach.

Although the query letter is written in business letter format and could be considered a business letter, it is much more. It's your opportunity to demonstrate your style and appropriate tone for the project. Do a little homework by researching as much about the editor as possible, so you can make a relevant comment. Maybe he/she or the magazine recently received an award.

Instead of mail-merging your query letter to several publishers, take time to study every magazine. Use the appropriate slant and tone for each editor. A stuffy business letter that reads more like "Dear Occupant" will find its way to the editor's round file.